Earth Raise exists to connect people with the natural world, give them an accessible way to make a difference, and channel that collective action into support for environmental charities delivering meaningful change.
Since launching in 2021, the campaign has collectively raised over £34 million for the planet. Now, our ambition is to build on this momentum and take Earth Raise to the next level: creating more powerful storytelling, reaching millions of new people and inspiring greater participation in environmental giving. Ultimately, we want to turn the growing public appetite to protect our planet into a powerful, sustained force for change, unlocking even greater support for the organisations working to make it happen.
Over the years, we’ve continually pushed the boundaries of environmental fundraising, finding new ways to bring nature into the cultural conversation, reach new audiences and turn the care that already exists for our planet into meaningful action at scale. Explore some of the milestones that have shaped our journey so far.
2027 | Reed: Earth Raise Impact Film Fund
We want to make nature impossible to ignore. Through the Reed Impact Film Fund, we’re calling on filmmakers who see the natural world differently and want to help tell its stories in ways that inspire people to care and take action.
In partnership with Wildscreen Studios, we’re awarding five filmmakers £10,000 grants to create powerful, digital-first films exploring five themes: Water, Wildlife, People, Climate and Nature.
Each film will offer a fresh perspective on the natural world, bringing important environmental stories to new audiences through the power of filmmaking. The five films will premiere at a special Earth Raise event in April 2027, as part of our wider Earth Day campaign.
2026 | BE IMPACT Prize: Spotlighting the charities driving change
We partnered with Blue Earth Summit and The Kindness Forecast on an initiative designed to give small charities tackling urgent social and environmental challenges greater visibility, funding and connections.
The first winner, Thousand Year Trust, was recognised for its work to restore Britain’s rainforests, securing £10,000 in unrestricted funding, match funding support from Big Give and access to a network of partners ready to help amplify its work.
The partnership reflects our commitment to helping ambitious environmental charities reach new audiences, build valuable connections and unlock the support they need to make a difference.
2026 | ReRooted: Bringing nature’s stories to life
In a standout creative collaboration with Jordan Stephens and Studio BlueGreen, we used the power of storytelling to bring people closer to nature and the environmental challenges it faces.
At the heart of the partnership was a special episode of ReRooted featuring Jordan Stephens, exploring our relationship with the natural world and making environmental issues more accessible, engaging and relatable.
The collaboration sat alongside our core Earth Raise campaign film, which brought the campaign’s message to life and gave audiences a clear way to take action. Together, thanks to the generous support of CIFF, the two hero films formed the centrepiece of our nationwide Earth Day campaign, distributed across social media and digital platforms to inspire people to support the organisations working to protect our planet.
2026 | Lend Your Voice to Nature
We partnered with Skating Panda to bring our digital-first campaign strategy to life, mobilising a network of more than 100 creators and well-known faces to speak up for the planet.
Working across five environmental themes, we identified and engaged creators with diverse audiences and perspectives, building relationships and connecting them with participating charities. Through tailored partnerships and unique experiences, creators were given opportunities to connect first-hand with environmental causes, from taking part in beach clean-ups to exclusive visits to the Big Cat Sanctuary.
The result was a powerful network of voices amplifying the campaign across social media including, David Attenborough, Bear Grylls, Lily James, Tristan Phipps, Sabrina Elba, Tasha Ghouri, Adjoa Andoh and many more.
2025 | Earth Raise Live: Reaching millions. Raising millions. Driving action for our planet.
In April 2025, we brought together more than 250 influential stakeholders from across the media, corporate, philanthropic and environmental sectors for the launch of Earth Raise Live.
Hosted by Annie Mac, the event combined live music, entertainment and environmental purpose, with performances from Aisling Bea, Declan McKenna and other special guests. More than just a campaign launch, it was an opportunity to unveil our vision for the future of Earth Raise: harnessing the power of music, culture and collective influence to bring environmental causes into the spotlight.
2025 | Welcoming Deborah Meaden and Megan McCubbin as Big Give Ambassadors
We welcomed business leader and Dragon’s Den investor Deborah Meaden and zoologist, conservationist and wildlife presenter Megan McCubbin as Big Give Ambassadors.
Both bring a strong track record of championing environmental and conservation causes, alongside a shared belief in the power of philanthropy to drive meaningful change. Their appointments strengthened our mission to connect more people with environmental causes and inspire greater support through the power of match funding.
2024 | From Green Match Fund to Earth Raise: A new chapter for environmental action
In 2024, we rebranded, marking a significant new chapter in our ambition to inspire and fund environmental action.
The rebrand reflected our vision to make environmental giving more accessible, engaging and culturally relevant, connecting more people with the natural world and the charities working to protect it.
We believe environmental action is stronger when we work together. As we look to the future, we’re looking to connect with more people and organisations who share our ambition to make Earth Raise the defining moment for environmental action. Whether you’re an environmental charity looking to take part, a business interested in sponsoring the campaign, or an individual or organisation able to help grow our match funding, we’d love to hear from you.