Launching each World Earth Day, Earth Raise is building the UK’s defining annual moment for environmental giving. Since launching in 2021, we’ve worked to grow the campaign’s reach, profile and impact, exploring ambitious new ways to engage supporters and bring environmental fundraising to wider audiences.
As the campaign continues to evolve, we’re building on what we’ve learned and focusing on the opportunities that can deliver the greatest impact. Our 2026 campaign demonstrated the extraordinary potential of a digital-first strategy. Through creator and celebrity partnerships, inspiring storytelling and strategic media activity, Earth Raise reached millions of people and delivered one of our strongest campaigns to date. Building on this success, we’ll continue investing in high-impact digital content, creator partnerships and paid media in 2027 to grow the campaign, reach new audiences and inspire even more people to support environmental causes.
Read our 2026 Marketing Report to discover how this approach delivered record levels of reach, engagement and fundraising.
Interested? Get in touch today and join our community of like-minded changemakers.
In 2021, Big Give and EFN partnered to launch Earth Raise (formerly the Green Match Fund) with a straightforward proposition: we curate a portfolio of high-impact environmental charities, and for one week, starting around World Earth Day, we double donations made to these charities through match funding secured from philanthropists and funders. Since its launch, the campaign has raised millions for environmental charities doing essential work for our planet. But we know there’s so much more to be done.
In April 2025, Big Give gathered over 250 stakeholders (media industry/corporates/impact partners/philanthropists) to launch Earth Raise Live. The event was hosted by Annie Mac and included performances from Aisling Bea and Declan McKenna, amongst others. The event unveiled our vision and rallied key supporters to drive lasting change for environmental causes.
Video by Big Give & Waterbear, photos by Matthew Gaskin Photography
