To tailor your Big Give journey and help charities fundraise more effectively, we use an algorithm to show and prioritise causes we think you’ll be interested in. As an example, if you have donated to charities supporting vulnerable children living in poverty in London via the Big Give, our algorithm may guess that you care about this cause and may show a similar charity at the end of your donation journey in our match funding campaigns.  

Additionally, the Big Give undertakes some non-automated profiling (which has human intervention), consisting of the following:

• Tailoring marketing communications to donors in our match funding campaigns – delivered through email – to ensure you receive information about participating charities that may interest you
• Social; accessing publicly available information from Social Network sites such as Facebook, Twitter, LinkedIn and others to ascertain engagement with specific causes/interests/groups etc.

There are no significant consequences of this automated decision making or profiling. These decisions are only suggestions and don’t force you to take any actions. Under the GDPR, you have the right to refuse automated decision making and profiling. For more information, see section 1.5.