Why become a Big Give Champion?

As a Big Give Champion, your Foundation’s support can be tailored to your priority focus areas, key criteria and the causes your Trustees are passionate about. Whether you aspire to channel your generosity towards smaller grassroots youth charities or champion global environmental organisations, there are a diverse array of charities and campaigns to choose from. Moreover, we can work with you to support existing charities in your portfolio.

What are the benefits of becoming a Champion?

Create a portfolio of high-impact charities in line with your charitable focus

You can support a variety of causes from categories such as: environment/conservation, health and wellbeing, homelessness, arts and more. With our extensive network of over a thousand charity partners, you have the flexibility to select the causes that align with your mission, ensuring that your contribution will have *double the difference. *Depending on the match funding model, your funds could be multiplied by 4 or even 5 times to support charities.

Our experienced team cover all the charitable due diligence

All checks are done for you, including reviewing charity commission information, charity accounts and reserves. We ensure there is a full audit trail to demonstrate this, so choosing a cause area or specific charity you want to support is simple and easy.

Flexible working relationship

We work within your requirements, and you can be as engaged as you wish with the charities you support in your portfolio. We work directly with Trustees, Donor Advised Funds and Family Offices. We tailor your reporting requirements so you can see exactly what impact your philanthropy has had.

Download one-pager for advisors

Invitations to a range of events with expert speakers

Join our community and engage with like-minded Trusts, Trustees and Foundations who share a commitment to making an extraordinary impact on the world.

We’re experts in match funding

Since 2008, we’ve had the privilege of collaborating with a diverse range of Champions, spanning from well-established family foundations to esteemed government bodies. Our Chairman, James Reed, recognised with a CBE for outstanding contributions to both business and charity, underscores our commitment to excellence. We are happy to provide additional impact data and case studies for your thorough review.

Marketing and promotion

Our marketing and PR team is committed to showcasing the generosity and support of your organisation. Through strategic marketing campaigns and targeted PR efforts, we collaborate with you to amplify the campaign’s presence and enhance its impact. Your organisation’s publicity level is entirely in your hands, granting you the option to be named publicly or remain anonymous.

How to become a Champion

Choose your campaign

We have opportunities for you to match fund throughout the year, including our biggest campaign, the Christmas Challenge. Don’t see an opportunity that suits you? We’ll work with you to establish your own bespoke campaign. Explore our campaigns in the list below.

Build your charity portfolio

We support our Champions in building a portfolio of charities to match fund. For specialist campaigns, like our Green Match Fund, we partner with sector experts to help establish a pre-selected portfolio of best-in-class charities. 

Watch your generosity multiply

We provide you with the tools to track the progress of the campaign and your selected portfolio in real-time and share impact reports with you once the campaign has closed. 

Explore our match funding campaigns

The Christmas Challenge is the UK’s biggest collaborative fundraising campaign, which supports a wide range of charitable organisations in all cause-areas. It is our flagship, annual, seven-day online match funding campaign, which raised over £33m for 1,077 charities and facilitated 94,000 donations in 2023.

Funding agreements required by: September 2025

The Christmas Challenge utilises our ‘Pledge Model’ of match funding – it works on a double-matching principle. Charities receive 25% of their target from their Champion funder, provided they have another 25% secured from their own major donor ‘Pledges’. This 50% is then unlocked by public donations given through Big Give’s online fundraising platform during the week of the Christmas Challenge campaign.

With this unique match funding model, Champion funds are multiplied at least 4x to support the work of their selected charities. (In fact, the multiplier is often 5x or more when Gift Aid and additional donations are included).

Become a Champion today and join our community of like-minded changemakers

The Green Match Fund is a seven-day online match funding campaign focused on the environment. The campaign is the UK’s biggest movement in collective environmental philanthropy, which raised over £6.3m for 247 charities and facilitated 29,550 donations in 2024.

The need to increase philanthropic capital flows to environmental organisations has never been more important. Less than 2% of philanthropy is deployed to counter climate threats.

Funding agreements required by: January 2025

The Green Match Fund utilises our ‘multi’ model of match funding. Environmental charities apply to Big Give, and their application is assessed by Big Give and our partners, Environmental Funders Network (EFN). Successful charities are awarded a sum of match funding which is ring-fenced for their organisation. This match funding is unlocked by public donations given through Big Give’s online fundraising platform during the week of the Green Match Fund campaign (coinciding with World Earth Day, 22nd April).

With this unique match funding model, Champion funds are multiplied at least 2x to support the work of a wide range of high-impact environmental organisations; it’s why we’re referred to as the“generosity multiplier”.

Become a Champion today and join our community of like-minded changemakers

The Arts for Impact Fund is our newest seven-day online match funding campaign, focused on arts and culture charities with social impact. We are partnering with New Philanthropy for Arts & Culture (NPAC), a network of arts supporters who are passionate about increasing philanthropic support of the arts and culture sector. In 2024, the inaugural campaign raised £2.8m for 238 organisations and attracted more than 12,000 donations from the public.

Funding agreements required by: December 2024

The Arts for Impact Fund utilises our ‘1:1’ model of match funding. Arts and culture charities apply to Big Give, and their application is assessed by Big Give and our partners, NPAC. Successful charities are awarded a sum of match funding which is ring-fenced for their organisation. This match funding is unlocked by public donations given through Big Give’s online fundraising platform during the week of the Arts for Impact campaign.

With this unique match funding model, Champion funds are multiplied at least 2x to support the work of a wide range of high-impact arts and culture organisations; it’s why we’re referred to as the“generosity multiplier”.

Become a Champion today and join our community of like-minded changemakers

Kind²Mind is a seven-day online match funding campaign, focused on supporting charities offering valuable services to address, prevent, research, treat, campaign and raise awareness about mental health as part of their work. In 2024, the campaign raised over £2.1m for 160 organisations and attracted more than 6,000 donations from the public.

Funding agreements required by: March 2025

Kind²Mind utilises our ‘multi’ model of match funding. Mental Health charities apply to Big Give, and their application is assessed by Big Give and our panel of experts. Successful charities are awarded a sum of match funding which is ring-fenced for their organisation. This match funding is unlocked by public donations given through Big Give’s online fundraising platform during the week of the campaign.

With this unique match funding model, Champion funds are multiplied at least 2x to support the work of a wide range of high-impact mental health organisations.

Become a Champion today and join our community of like-minded changemakers

Our Women and Girls match fund supports high impact, female- focused charities. We are partnering with Philanthropists who are passionate about increasing philanthropic support for the women and girls sector, which according to latest research, receives only 1.8% of funding. In 2023, the campaign raised £1.2m for 133 organisations and attracted more than 5,000 donations from the public.

Funding agreements required by: August 2025

The Women and Girls Match Fund utilises our ‘1:1’ model of match funding. Women and Girls charities apply to Big Give, and their application is assessed by Big Give. Successful charities are
awarded a sum of match funding which is ring-fenced for their organisation. This match funding is unlocked by public donations given through Big Give’s online fundraising platform during the week of the campaign.

With this unique match funding model, Champion funds are mutiplied at least 2x to support the work of a wide range of high-impact Women and Girls organisations.

Become a Champion today and join our community of like-minded changemakers

When global catastrophes, natural disasters and humanitarian crises strike, our fast-response emergency campaigns help people get what they need in the aftermath. Champions provide the match funding for Emergency Match Fund campaigns, galvanising the public to support charities in times of crisis.

Funding agreements can be received at any time

The Emergency Fund utilises our ‘collective’ model of match funding. The Collective model is where the total match funding pot is shared between charities. By pooling match funds, every charity in the campaign can benefit from having their donations matched.

With this unique match funding model, Champion funds are multiplied at least 2x to support the work of  pre-selected, high-impact disaster-response charitable organisations.

Become a Champion today and join our community of like-minded changemakers

Our bespoke campaign setup is perfect for champions interested in creating their own match fund. With our proven strategies and customisable approach, we’ll help you reach your goals and make a real difference for the causes closest to your heart.

Funding agreements can be received at any time

The Bespoke Fund allows you to choose which match funding model you’d prefer for your campaign.

With our unique match funding models, Champion funds can be multiplied at least 2x, or up to 4 or 5x depending on the model selected. All funds raised will go to supporting the work of  your chosen charities.

Become a Champion today and join our community of like-minded changemakers

Become a Champion today and join our community of like-minded changemakers