Welcome to the Big Give Christmas Challenge 2017 webinar series!

These webinars are designed to help you market the campaign to your supporters in order to ensure a successful campaign. They take you step by step through planning a marketing strategy, mapping your supporter base, developing a compelling story about your work and then promoting it effectively.

The webinars are designed to follow the structure of the Christmas Challenge 2017 Marketing Guidebook: Webinar 1 maps on to Part 1 of the Guidebook, Webinar 2 maps on to Parts 2 and 3 and Webinar 3 onto Part 4.


Webinar 1: Planning your Christmas Challenge Campaign

11am Friday 13th October 

This webinar will provide an overview of the essential elements needed to plan a successful Christmas Challenge campaign. You will define your campaign objectives, identify the three P’s crucial to your campaign (People, Proposition, Promotional Channels) and start to develop your campaign plans from inception, through to launch and close.

Missed it? View the webinar here.



Webinar 2: People and Proposition

10.30am Tuesday 17th October

This webinar will offer further detail, tools and tips on how to identify your target audiences and networks in order to maximise the reach of your campaign. It will then explore how you can develop effective fundraising propositions using storytelling to engage and inspire your supporters to donate.

Sign up here

Missed it? View the webinar here.



Webinar 3: Effective Promotion of your Christmas Challenge Campaign

12pm Tuesday 24th October

This webinar focuses on the different communication channels you can use to promote the campaign, from social media to press to direct mail, offering a range of tips and tools to maximise each channel.

Sign up here

Missed it? View the webinar here.



Webinar 4: Press

1.30pm Monday 6th November

This webinar focuses on how to approach press coverage including what editors are looking for and how to effectively use case studies.

Missed it? View the webinar here.


Webinar 5: Social Media

10.30am Monday 13th November

More info coming soon on our social media webinar.

Missed it? View the webinar here.