As we gear up for another year of impactful projects, it’s time to reflect on the resounding success of our 2023 match funding campaigns. Last year, the power of generosity and the collective efforts of charities, Champions and supporters came together to create a positive ripple effect that has been felt far beyond the festive season.
At the heart of this impact lies the invaluable insights garnered from our post-campaign charity survey, shedding light on the tangible results and transformative changes brought about by the Big Give Christmas Challenge. In this blog post, we are excited to share with you the key findings, heartwarming stories, and the remarkable journey of how your contributions have made a real and lasting difference to charities and the lives they touch.
Charity Survey Highlights
From over 900 survey responses collected from charities that participated in the 2023 Christmas Challenge, here are some headline statistics that underscore the campaign’s impact:
- Increasing Resilience: 76% of charities reported a significant increase or a boost in donations compared to any similar fundraising efforts.
- Maximised Impact: 67% of charities reported they received significantly bigger or bigger donations vs any comparable fundraising
- Overall Satisfaction: An overwhelming 89% expressed satisfaction with the return on investment, highlighting the campaign’s effectiveness.
- Developing Skills: 90% of charities reported increased confidence in digital fundraising, thanks to the campaign’s support and resources.
- Raising Profiles: 95% of charities reported receiving donations from new supporters for the campaign.
- Expanded Reach: 91% of charities reported that the campaign helped develop relationships with new supporters, and 96% felt that the campaign helped to strengthen bonds with existing ones.
Direct insights from participating charities shed light on the profound impact of the Christmas Challenge:
- “By participating in the Big Give, we built relations with existing donors to best utilise funds, enabling us to deliver more to our families over the coming year.”
- “The main impact and benefits from taking part in the Christmas Challenge is raising much-needed funds to continue the core work of the charity in a difficult financial climate.”
- “The ability to access new funders through the champion funding, attracting donations from new donors, and receiving larger or additional donations from known supporters due to the ability to double gifts were key benefits of participating in the Christmas challenge. We were able to reach new audiences and networks and grow our relationship with major donors through the campaign.”
- Such an enjoyable experience for us and our donors who loved the value for money aspect
- “We like the Big Give because as a small charity we can create a funding opportunity to suit our organisation’s administrative size. It gives us a chance alongside the bigger names.
- The campaign is great, and is hugely beneficial for our charity, as a small charity, to participate. Our donors like the match-funding element and the additional awareness generated around the campaign is fantastic. Thank you
Our Christmas Challenge Awards received over 100 remarkable submissions. The top 12 feature charities that exceeded expectations, surpassed campaign targets, and demonstrated exceptional engagement with their supporters. Read the award-winning case studies.
What’s next for Big Give?
The spirit of giving never fades at Big Give! Applications for the 2024 Christmas Challenge open in May, so stay tuned for details on how to participate. Meanwhile, keep up to date on upcoming match funding campaigns by checking out our campaign calendar.
Big Give Team