As our spring campaign season begins and we prep for another year of transformational giving, we’re taking a moment to reflect on the outstanding success of the 2024 Christmas Challenge. Our flagship campaign continues to demonstrate the power of collective giving, empowering charities working across the world to amplify their impact.
Through our post-campaign survey, we’ve gathered meaningful insights that highlight the difference made by the Christmas Challenge. This blog explores the key outcomes, inspiring charity stories and how match funding continues to help our charity partners to thrive.
Charity Survey Findings:
Over 1,000 participating charities shared their experiences, and the results speak for themselves:
- Increasing Resilience: 77% of charities reported an increase in donations compared to their usual fundraising efforts.
- Maximised Impact: 68% of charities saw an uptick in the size of individual donations vs any comparable fundraising, showing the motivating effect of match funding.
- Overall Satisfaction: 94% of charities expressed that the campaign provided excellent value for investment.
- Developing Skills: 91% of charities gained confidence in online fundraising, thanks to the free marketing resources provided by Big Give, making them better equipped for the future
- Raising Profiles: 94% of charities reported receiving donations from new supporters for the campaign.
- Expanded Reach: 92% of charities reported that the campaign helped develop relationships with new supporters, and 98% felt that the campaign helped to strengthen bonds with existing ones.
Charity Feedback
Nothing tells the story of impact better than the words of those who experienced it firsthand:
The campaign acted as a real focus and framework for our Christmas activity. Thank you for the opportunity to participate.” – Sebastian Action Trust
“This was our new Development Officer’s first-ever fundraising campaign. Despite entering the industry with limited experience, they delivered an exceptional campaign. We believe the success of this effort was largely due to the in-depth knowledge available on your platform, which helped them build their confidence and skills.” – Doncaster Performance Venue Limited
“It was fantastic to receive support from the Big Give PR Team to secure some national media coverage for our campaign with an interview with one of our Ambassadors in the Daily Express. Without your support, we would not have secured this coverage.” – Street Vet
“We are very grateful to the Big Give for providing such a brilliant way to engage with our supporters each year and raise a significant amount of funding for our projects.” – Wise Children Limited
“This is really great way to raise funds, the resources are great and the team are the team are responsive and helpful.” – MammaKind
Celebrating success
This year’s Christmas Challenge Awards attracted over 100 compelling entries, spotlighting charities that went above and beyond in their fundraising efforts. These standout stories offer valuable insights and inspiration for future participants. Read about the winning campaigns here.
Looking ahead
The momentum doesn’t stop here! Applications for the 2025 Christmas Challenge open in May, and we can’t wait to see even more charities benefit from match funding. Stay tuned for updates, and in the meantime, explore our upcoming campaigns through our campaign calendar.
Best regards,
Big Give Team