The Anchor Match Fund (AMF) is our way of turning every donation into maximum impact for charities. Thanks to supporters, additional funds raised through tips on the Big Give platform are reinvested into the AMF, allowing Big Give to act as a ‘Champion’ match funder in our own right.
Every penny goes straight back to charities, helping them reach more people, unlock more donations, and make a bigger difference in their communities. Since its launch, AMF has helped hundreds of charities secure vital match funding and grow their campaigns, making every contribution go further.
How the Anchor Match Fund helps charities
The Anchor Match Fund is deployed in two ways to ensure we can continue to help as many charities as possible to double the difference.
Big Give campaigns
In our scheduled match funding campaigns, Big Give acts as a Champion funder, using AMF to double the difference for participating charities. This allows more organisations to benefit from match funding and ensures every donation has greater reach and impact.
Charity-led campaigns
For charities running their own campaigns on Big Give’s platform, AMF helps them set up and run campaigns and incentivise their own match funders to get involved. This amplifies donations and encourages more supporters to pledge, helping charities reach new audiences and maximise their fundraising.
Organisations supported by the Anchor Match Fund
Following careful review, we’ve made the decision to pause Anchor Match Fund support for bespoke campaigns until further notice. This will allow us to channel more Anchor funding into our existing thematic campaigns. Charities can still use the Big Give platform to run their own campaigns without the support of Anchor Match Funding.
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